Marketing:
Theory, Tactics, Techniques, Training, and Technology
by Keith Besherse
Bald Guy Marketing
Discussions about marketing for small business and nonprofits in the second quarter of the 21st Century.
Marketing Strategy
Context Matters More Than Consistency in Social Media
by: Keith BeshersePublished on: 27/01/2026Content needs context and conversation to work The Myth of Consistency as a Strategy What “Context” Really Means in Social Media Visibility Without Context Creates Noise Conversation Is the Missing Multiplier Why Many “Consistent” Accounts Stall How to Apply Context Before Consistency The Real Goal: Momentum, Not Output Consistency matters—but only after context is earned.
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